Shell Canada Uses Facebook in FuellingChange Campaign

Shell Canada’s FuellingChange campaign is self described as:

FuellingChange is Shell Canada’s new social investment program that grants $1 million each year to environmental projects that improve Canada’s Land, Air and Water.

Over 500 people have liked their Facebook page, and are promoting using the page to share information on their environmental cause/passion.

The campaign has already awarded Cycle 1 winners in 2011.

FuellingChange’s main website page is: http://www.fuellingchange.com/

Winners are chosen by voters. In order to be able to vote, simply register for the campaign and receive 10 votes. Then anytime you purchase something at a Shell Station logon, enter your reciept information, and you will be awarded more votes!

Suncor Uses YouTube To Share Dinosaur Find

“The Suncor Ankylosaur – The Find of the Millenium Mine” video is what an excellent example of what Oil and Gas organizations can be doing with social media.

The 16 minute long video, posted on YouTube tells the story of a very significant dinosaur bone find in a Suncor mine in Alberta. Yes it is done very well, and it very interesting, even for an entire 16 minutes.

Watch how Suncor scores big on including positive branding into this story. They mention many tenured employees, strong safety codes, technology, hard work and humanization of their brand. It’s simply brilliant – in a very authentic way.

The video is being shared on many social media platforms, including Facebook where I first saw it (thx @JessicaMeaganPR). And the Royal Tyrell Museum has also uploaded it to their YouTube channel. Great PR for Suncor.

 

 

Osum Oil Sands Tweets, Facebooks, YouTubes AND Blogs

OSUM Oil Sands has a lot to say to Albertans, and to the world about the heavy oil extraction they are planning in Cold Lake, AB.

The reason OSUM is taking to Tweeting, Facebooking, YouTubing and blogging? Public backlash.

Projects were previously halted in 2007 due to public criticism, and eventual withdrawal of approvals from the Alberta Government.

Now we can find Osum building their online presence, as they build up for the Cold Lake project.

Find them on:

• OSUM on Twitter
• OSUM on Facebook
• Blogging via OSUM’s  ”Leadership Blog”
• OSUM on YouTube

 

 

RigStar Communications Launches YouTube Channel

On May 20th 2011 Rigstar Communications launched it’s YouTube channel.

Currently there are five videos posted, with over 400 views. The videos range from keynote recordings to interviews.

Rigstar provides communication services to oil and gas organizations and is located in Calgary, Alberta.

Canada Oil Sands – Site for Conversations

Launched in the summer of 2008, Canada Oil Sands wants to know what Canadians think about the oil sands “as part of a larger program of activity to respond more effectively to concerns about the environmental and social impacts of developing Canada’s oil sands“.

The discussion forum is toted as the website’s most popular page, but at the time of this blog post it looks more like a normal blog with little responses instead of a discussion forum.

Join the conversation now.

Social Media Training for Oil and Gas – June 6th Calgary

Quickinars is offereing a social media class specific to the Oil and Gas industry. Offered by Anduro Marketing and communicatto – the Quickinar brand is becoming the most well attended social media courses in Calgary.

June 6th in Calgary.

For more info: http://www.quickinars.com/2011/04/quickinar-social-media-for-oil-and-gas-companies/

COSSD has an App

COSSD (Canadian Oilfield Service & Supply Directory), a June-Warren Nickles Energy service, has an app for the Blackberry and iPhone, and they also have a Garmin GPS app.

Energize Alberta – App and Facebook Page

JuneWarren-Nickles has created an app for their “Energize Alberta” publication.

JuneWarren-Nickles describes the publication as:

Energize Alberta is a new publication all about energy.

It will deliver a total energy message to a widespread audience of urban, rural, and agricultural Albertans in a way that helps build the knowl­edge base necessary to ensure a sustainable energy future.

Each issue will examine the energy landscape through three key lenses: petroleum, power, and renewables. The main feature stories and accompanying regular con­tent will focus on connecting the energy dots in a way that helps readers better understand how all things energy are important to their lives—and all the content will link the three key components of the “Triple E” equation (energy, the economy, and the environ­ment).

The publication also has a Facebook page.

Halliburton’s Facebook Page, Employees Lack Access

Halliburton has a Facebook page. It appears they launched it in April 2010, with few posts during the year.

Ironically, Halliburton still has Facebook’s page blocked to employees.

The 2011 post activity is now increasing, posting employee volunteer events, conference and exhibition information.

Going forward will Halliburton post technical successes on their page? Will they engage in conversations with their customers around technical drilling, completion and production solutions?

Watch and see: http://www.facebook.com/halliburton

CADE on LinkedIn (Canadian Association of Drilling Engineers)

CADE (Canadian Association of Drilling Engineers) is on LinkedIn. This longstanding association launched an LinkedIn group in 2010. Their intention was to connect with members and potential members, and to create a forum for discussion.

Visit the CADE group on LinkedIn.